hello brave is founded by design strategist and design justice advocate Tayo Medupin.

Previously Innovation Director of Shift, Tayo (she/her) operates under the name Hello Brave as a reminder of the important work of brave design, leadership and action needed to transform civil society for bold, abundant futures. Focused on the early years, mental health and those least served by dominant systems, Tayo brings over a decade of experience putting humanity at the heart of business, health and social equity issues.